The social business is no longer social.
Gone are the days where Facebook, Twitter and Linkedin open their doors to developers and their independent API. Platforms, in the wake of chasing their own revenue and users participation have chosen to close their doors.
In the midst of all this is disturbing story of Facebook’s M&A strategy which calls to question the way social business now behave. Many inherently felt betrayed and shut out when their service depend on the platform they partner with. Worst still is when the dominant service starts copying or behaving like their competitors [hint. Twitter and Flipboard] .
So, in the midst of change strategy, these business no longer behave anyway close to their business core – being social.