Social Credentials

In July 2012, I wrote an article entitled Managing your social profiles is more important than you think and not long after, the social catastrophe of Amy Cheong erupted.

The incident showcase how managing one’s social profile is no longer the responsibility of companies and their social marketing staffs. Your personal social profile is a reflection of your social credentials.

As such, I recap my original article here.

I am often amazed how little care some people have towards building their own social profiles. With a profession in safe guarding and promoting corporate brands at work. I experienced first hand the importance of managing your social profiles in this social media day and age. In speaking with a young CEO over the weekend, here are my advice to her on managing her social profiles:

1. Review all social profiles, protect/delete those meant for family and friends (you have other ways to contact them and vice versa)

2. Build your social profiles based on your current and aspirational job role. Tweet relevantly and connect relevantly on Linkedin.

3. If you need Facebook, make it a Facebook page instead.

4. Keep your social profiles checked (avoid duplicate or multiple accounts). It leads to confusion for everyone out there wondering which is the real you.

5. Post responsibly. The Google Spider will index everything and they will be searchable (for years to come).

Being Social

The social business is no longer social.

Gone are the days where  Facebook, Twitter and Linkedin open their doors to developers and their independent API. Platforms, in the wake of chasing their own revenue and users participation have chosen to close their doors.

In the midst of all this is disturbing story of Facebook’s M&A strategy which calls to question the way social business now behave. Many inherently felt betrayed and shut out when their service depend on the platform they partner with. Worst still is when the dominant service starts copying or behaving like their competitors [hint. Twitter and Flipboard] .

So, in the midst of change strategy, these business no longer behave anyway close to their business core – being social.