I am a marketer, entrepreneur and investor who has lived in Singapore, New York, California, Vancouver, Hong Kong, Beijing and Vietnam.
I graduated from the National University of Singapore with a Bachelor of Science degree majoring in Economics with a minor in Mathematics. I spend most of my university days on the world wide web when it was first launched into public domain and learned to code HTML in a week. Since then, I’ve had the privilege of being a part of the crazy internet explosion that led me to a life-long career helping the world’s best companies grow with a mix of marketing and product management.
As Chief Marketing Officer, I manage growth acceleration in business by integrating 360 digital marketing strategy with data across performance marketing, branding, and customer lifecycle to scale the business quickly. Companies I have been privileged to be a part of include TripAdvisor, MySpace, MediaCorp, element14 / Premier Farnell, PurpleClick, RedMart and NTUC Link. As CMO, I have held marketing and product management leadership roles and managed teams of 60+ to teams of 2 and helped 1 company to its eventual acquisition.
As Entrepreneur, I manage product, tech and engineering, customer development and strategy to grow the business. I have launched 4 companies and sold 2.
As Investor, I invest across all stages and is a member of several angel syndicates. I also mentor early stage startups as a way of paying forward.